Sustainable mobility with a people-centered approach

Weinreich Mobility is a one-woman show where I take on the roles of CEO, CFO, and PA—but above all, I am an experienced mobility consultant with a deep understanding of sustainable transport.

With nearly 25 years of experience, I have advised public authorities, transport agencies, and private companies on advancing sustainable mobility. My work spans a wide range of sustainable transport solutions, including carpooling, shared mobility, public transport, and walking initiatives. However, my primary area of expertise is in cycling policy and promotion.

My approach is humanistic, placing people at the center. For over two decades, I’ve supported clients in developing policies, strategies, and action plans and have led behavior-changing initiatives based on data and insights into how people experience and adopt sustainable transport options. This involves designing surveys, conducting focus groups and public engagement, analyzing data, implementing behavioral initiatives, and creating strategic action plans focused on sustainable mobility.

I also speak regularly on topics such as normalizing cycling and gender equity in mobility at both international conferences.

My core competencies include:

  • Developing sustainable mobility strategies and policies
  • Cycling policy and promotion
  • Behavior change initiatives
  • Collection and analysis of quantitative and qualitative mobility data
  • Presentations and thought leadership

I have collaborated with both large and small municipalities in Denmark, advising cities like Odense and Aarhus on cycling strategies for many years. Internationally, I bring extensive experience from EU projects and my role as Market Manager in Ramboll’s international Smart Mobility division I’ve worked with clients in Europe, US and Asia-Pacific.

Ambassador for Diversity in Transport
Since 2022 I’ve been part of the European Commission and DG Move’s initiative “Ambassadors for Diversity in Transport”

Cycling Embassy of Denmark
Additionally, I am a co-founder and for 15 years Chair of the Cycling Embassy of Denmark.

You can contact me by phone: +45 2126 9086 or by e-mail maw@weinreichmobility.dk
 

Examples of my work

Report: “Handbook for Equality Mainstreaming”, DG Move, 2024

Podcast: “How Men And Women Move In Cities” by Collective Choices, 2023

Report: “Walking and cycling data – practice, challenges, needs and gaps” Ramboll, 2022

Training course: “Insights into gender differences in urban transport” EIT’s Urban Mobility Academy, 2022

Report: “Gender and (smart) mobility” Ramboll, 2021

EIT video about cycling and gender in Copenhagen:

Feedback on presentations:

“Your presentation was fantastic and incredibly inspiring – I am so happy to have been a part of the evening.  In Chicago, we have been looking at the culture of cycling and infrastructure in Denmark as the model for what we are working towards.”
David Smith, Senior Transportation Planner, Chicago Department of Transportation
 
“I would like to thank you for having accepted the Autonomous Province of Trento’s invitation to participate as a speaker at the conference “Looking Beyond Infrastructures – a New Mobility Culture”, which made it possible to take a closer look at the different issues related to sustainable mobility. I would like to express my particular thanks for your courtesy and the expertise highlighted in your presentation, which were undoubtedly decisive in the success of the initiative. The positive feedback and expressions of interest that we continue to receive are without doubt the fruit of the recognised authority of the speakers and the quality of the presentations made.”
M. Gilmozzi, Province of Trento, Organizer from Trento, Italy
 
“Absolutely loved Marianne Weinreich’s presentation, it was very inspiring and entertaining! It’s great to have representatives from other countries at meetings showcasing their cycling infrastructures, it really motivates to get involved in making a change when you see what other countries have attained in terms of sustainable transport”.
Participant at the Modeshift Conference, London, UK